通票务

Considering user request options

The user provided a Chinese headline about "Turning traffic into retention" through "Ticket Stub+" for omni-channel consumption. They might want something like an article, proposal, marketing plan, or strategy analysis. Since the request is minimal, I should ask clarifying questions or offer options concisely. I could propose to write an article outline, a detailed plan, a case study, or a campaign plan for "Ticket Stub+" to retain users and enhance consumption across various sectors.Structuring proposal for "票根+"

I can propose defining "票根+" as a digital credential tied to event tickets, allowing for benefits and loyalty perks across merchants. I should outline the architecture that includes things like a QR code or mini-app, integration with POS systems, and data privacy. The user hasn’t specified whether they want a full plan or an article, so I should offer three options and ask which they prefer. Maybe I could include a concise summary, headline choices, and ask about the target industry or city.Creating a one-pager strategy

I need to provide a default option for a 1200-1500 word article or a 10-slide outline in Chinese. To keep moving forward, I can present a succinct strategy overview and ask the user which format they prefer. I’ll create a one-pager in Chinese with sections like 核心观点 (core ideas), 核心机制 (core mechanisms), 产品形态 (product forms), and others, ensuring it adds immediate value. I’ll stick to bullet lists and minimal formatting but can use short bold headers to enhance clarity, along with examples from cinema and concerts.Creating concise project outline

I need to produce a structured outline for "票根+" that includes several key sections. I’ll define the core proposition, define "票根+", state the business goals, outline the core mechanisms, and detail product forms. I should keep 4-6 bullets for each section and group related items together to remain organized. I'll highlight the operational tactics, channels, KPIs, and risk management strategies as well. A minimal text diagram might help, ensuring everything is presented in Chinese without heavy formatting.

这里给你一份“票根+”一页纸方案,直接可落地做试点;需要我扩成PRD/招商PPT/活动物料模板可以继续细化。

• 核心命题

• “票根+”定义

an

• 核心机制(把留量经营起来)

• 产品形态

• 全链路策略

• 指标体系(试点KPI)

• 试点路径(4周)

• 预算与ROI粗算(示例)

• 风险与对策

• 样例活动脚本

• 对外话术/物料主张

你希望我产出哪种交付物?

  1. 详细PRD(流程、数据、风控、接口草案)
  2. 招商PPT大纲(10页内含ROI与案例)
  3. 试点执行SOP(对接清单、物料模板、运营日历)
  4. 宣发文案与素材包(海报/Push/短信/短视频脚本)